Is 80% of your marketing content not being used by the sales team? Do 70-80% of your marketing leads never convert into a sale? Is your customer retention metric declining steadily? Well, you are not alone. A lot of new Businesses face the challenge of ‘Marketing & Sales working in silos as they start growing.  I compare sales and marketing misalignment to a chronic illness. I understand that doesn't sound too great...but, hear me out. Like most chronic illnesses, one of the main concerns associated with marketing & sales misalignment is the inability to diagnose early. Early diagnosis and intervention is the key. If your business is growing (and you wish it could grow better), it’s critical that you don’t ignore the misalignment between sales and marketing. What has changed for sales and marketing? How a customer buys has changed and the old sales techniques no longer work Cold calls are not entertained by most of the buyers Social selling has become a thing Key responsibi