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Marketing & Sales Alignment: A 4 Step Guide for your Growing Business

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Is 80% of your marketing content not being used by the sales team? Do 70-80% of your marketing leads never convert into a sale? Is your customer retention metric declining steadily? Well, you are not alone. A lot of new Businesses face the challenge of ‘Marketing & Sales working in silos as they start growing.  I compare sales and marketing misalignment to a chronic illness. I understand that doesn't sound too great...but, hear me out. Like most chronic illnesses, one of the main concerns associated with marketing & sales misalignment is the inability to diagnose early. Early diagnosis and intervention is the key. If your business is growing (and you wish it could grow better), it’s critical that you don’t ignore the misalignment between sales and marketing. What has changed for sales and marketing? How a customer buys has changed and the old sales techniques no longer work Cold calls are not entertained by most of the buyers Social selling has become a thing Key responsibi
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Basics of Inbound Marketing

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Wish your potential Buyers came looking for you?  Want to sell when Buyers are ready?  Want to start with Inbound Marketing for your Business? If your answer to these questions is yes...keep reading! By the time you finish reading this, you should have answers for the following: What is Inbound Marketing? How is Inbound different from Outbound Marketing? What are the 3 key elements of Inbound Marketing Fundamentals? What do we mean by Buyer Personas?  How can you create Buyer’s journey for your Business? What is Inbound Marketing? Inbound Marketing is a fine play of the Attract, Engage & Delight methodology (as devised by Hubspot ) and the Marketing Tripod . So, you attract, engage and delight your right audience or potential Buyer by offering right or contextual content at the right time or right stage of the Buyer's Journey. With this methodology, Businesses aim to achieve their objectives while providing value to the customers and building trust. While you achieve your Busin
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Understanding Buyer Personas and Triggers (Free Template Included)

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For any Business to create an efficient marketing strategy, it is imperative to define who that Business is marketing to. Isn't it? And by who...I mean a lot of things and not just demographics. As 'Right Audience' is one of the key pillars of The Marketing Tripod model , defining 'Buyer Personas' becomes critical for any Business starting its Marketing Journey.  In addition to getting a sense of who your ideal customer(s) may be, it's also worthwhile to understand what makes your prospective Buyer enter his/her Buyer's Journey. This is where 'Triggers' come into the picture. Let's understand Buyer Personas & Triggers to draft and execute effective campaigns. What is Buyer Persona? Buyer Persona is a brief you put together to highlight facts & informed assumptions about your ideal Buyer. Why do you need Buyer Personas for your Business? Having Buyer Personas in place helps you Generate quality leads Create appropriate content Choose the r
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The New Normal for Restaurants: Own online ordering & delivery system

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Is your Restaurant Business trying hard to keep its head above water in these testing times?  Is profitability in aggregator driven food delivery model a challenge for you? Having your own online ordering system may help you optimize for profitability and performance. Let's try and simplify this for you.
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The Marketing Tripod: Key to efficient Content Marketing

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Are you having a tough time feeding your B2B funnel? Is your email list non-responsive to your campaigns? Does your sales team complain about not receiving enough Marketing Qualified Leads? I heard you say, YES. Well, grab a cup of coffee ( optional 😊 ) and give it a read.  The essence of an efficient B2B Marketing approach lies in the Marketing Tripod model. What is a Marketing Tripod? Offering the right Content to the right Audience at the right Time.  When enough serious leads do not seem to be coming out of the funnel (I am more of a Flywheel fan...but, let's keep that for another time), it is time to re-look at the marketing tripod: Audience  Have you put together Buyer Personas for your Business? Have you understood the Marketing Triggers which may push your potential buyer towards searching for your offering or acknowledge his/her current need?  Defining Buyer Personas & Marketing Triggers, before a brand starts its Marketing journey, helps in answering questions like w
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