Wish your potential Buyers came looking for you?  Want to sell when Buyers are ready?  Want to start with Inbound Marketing for your Business? If your answer to these questions is yes...keep reading! By the time you finish reading this, you should have answers for the following: What is Inbound Marketing? How is Inbound different from Outbound Marketing? What are the 3 key elements of Inbound Marketing Fundamentals? What do we mean by Buyer Personas?  How can you create Buyer’s journey for your Business? What is Inbound Marketing? Inbound Marketing is a fine play of the Attract, Engage & Delight methodology (as devised by Hubspot ) and the Marketing Tripod . So, you attract, engage and delight your right audience or potential Buyer by offering right or contextual content at the right time or right stage of the Buyer's Journey. With this methodology, Businesses aim to achieve their objectives while providing value to the customers and building trust. While you achieve your Busin