For any Business to create an efficient marketing strategy, it is imperative to define who that Business is marketing to. Isn't it? And by who...I mean a lot of things and not just demographics. As 'Right Audience' is one of the key pillars of The Marketing Tripod model , defining 'Buyer Personas' becomes critical for any Business starting its Marketing Journey.  In addition to getting a sense of who your ideal customer(s) may be, it's also worthwhile to understand what makes your prospective Buyer enter his/her Buyer's Journey. This is where 'Triggers' come into the picture. Let's understand Buyer Personas & Triggers to draft and execute effective campaigns. What is Buyer Persona? Buyer Persona is a brief you put together to highlight facts & informed assumptions about your ideal Buyer. Why do you need Buyer Personas for your Business? Having Buyer Personas in place helps you Generate quality leads Create appropriate content Choose the r...

Is your Restaurant Business trying hard to keep its head above water in these testing times?  Is profitability in aggregator driven food delivery model a challenge for you? Having your own online ordering system may help you optimize for profitability and performance. Let's try and simplify this for you.

Are you having a tough time feeding your B2B funnel? Is your email list non-responsive to your campaigns? Does your sales team complain about not receiving enough Marketing Qualified Leads? I heard you say, YES. Well, grab a cup of coffee ( optional 😊 ) and give it a read.  The essence of an efficient B2B Marketing approach lies in the Marketing Tripod model. What is a Marketing Tripod? Offering the right Content to the right Audience at the right Time.  When enough serious leads do not seem to be coming out of the funnel (I am more of a Flywheel fan...but, let's keep that for another time), it is time to re-look at the marketing tripod: Audience  Have you put together Buyer Personas for your Business? Have you understood the Marketing Triggers which may push your potential buyer towards searching for your offering or acknowledge his/her current need?  Defining Buyer Personas & Marketing Triggers, before a brand starts its Marketing journey, helps in answering q...